Convert Prospective Families with Cinematic School Tours

16%⁺

Higher Applications

81%⁺

Conversion Rate

Your school tour is often your first point of contact with prospective families—and they have high expectations.

Shift delivers a cinematic tour that represents your school in the highest possible quality with your students at the forefront.

High Quality School Tour Videos Convert

Video content quality is one of the primary triggers for brand trust, with 91% of consumers preferring video content over text. Here’s how high quality impactful school tour videos deliver on the KPIs that matter to you:

16^%

Higher Application Rate

Institutions with a high-impact virtual tour on their page see, on average, a 16% higher application rate

3.9^x

Higher Intent

Prospective students who see a virtual tour are 3.9 times more likely to attend a physical campus visit, (EAB, 2025b).

81^%

Conversion Rate

Most critically, inquiries generated from this channel convert at an average 81% deposit-to-enroll rate (EAB, 2025b).

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+121^%

Lead Increase

In analogous high-value markets

Our Expertise Sets Us Apart

We get it, teachers and school staff don’t often have the time to be disrupted by school tour video filming, in fact, 84% of school teachers surveyed report they do not have enough time during their work hours to complete non-teaching tasks (Lin et al. 2024).

Professional: We’re here to deliver a high-quality school tour video with minimal disruptions to your school’s busy schedule.
Ex-educators: Key members of our team have backgrounds in education in Hong Kong; we deliver a professional and considerate service to our client schools.
Flexible: We also know that plans can change quickly in a school day, and you need a team that knows how to deal with that.

Our clients agree

“They spend the time to understand our business and then solve our challenges with an understanding of our users and top-notch design. The video perfectly captures our school’s essence.”

John Smith

School Principal

“They spend the time to understand our business and then solve our challenges with an understanding of our users and top-notch design. The video perfectly captures our school’s essence.”

John Smith

School Principal

“They spend the time to understand our business and then solve our challenges with an understanding of our users and top-notch design. The video perfectly captures our school’s essence.”

John Smith

School Principal

Our Product

We deliver “Professional Authenticity”—your students’ compelling, genuine stories delivered through a high-quality, trustworthy video.

Planning

We plan your video shoot around your school schedule

Planning

We plan your video shoot around your school schedule

Planning

We plan your video shoot around your school schedule

Planning

We plan your video shoot around your school schedule

Planning

We plan your video shoot around your school schedule

Packages & Pricing

This solution is not off-the-shelf. We require a brief that includes your current admissions KPIs and specific departmental challenges. The next step is a focused 30-minute consultation to align our production strategy with your marketing objectives.

School Tours Essential

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1x High-Quality School Tour Video
1x school campus
1 Shoot day
Up to 10 mins duration
Delivered within 10 working days
Increased conversions
Clear communication
Saved time
Easy-to-follow structure

School Tours Essential

Starting From

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1x High-Quality School Tour Video
1x school campus
1 Shoot day
Up to 10 mins duration
Delivered within 10 working days
Increased conversions
Clear communication
Saved time
Easy-to-follow structure

We've partnered with top schools in Hong Kong

User research & validation

Integral to our approach is a comprehensive user research phase, discovering general and niche audience needs through quantitative and qualitative research.

What, Why & How

Get clear insights into target audience goals and pain points, determining key challenges and needs to inform a better product.

A/B Testing

Drawing from years of experience in building products for people, we can design tests that specifically explore what appeals most to your customers.

User Interviews

Our approach includes more personalised user interviews and focus groups to go deeper on broad patterns discovered in the initial user testing stages

Comprehensive Report

Every research activity informs a comprehensive set of recommendations and specs, suitable for project stakeholders at every organisational level.

Diverse user research and testing

Our team employs a diverse and bespoke selection of quantitative and qualitative research methods, tailored to the needs of your project. This may include user interviews, surveys, stakeholder workshops, focus groups, and data analysis in the early discovery stages, followed by usability testing, concept testing, card sorting, and more at key implementation milestones.

Diverse user research and testing

Our team employs a diverse and bespoke selection of quantitative and qualitative research methods, tailored to the needs of your project. This may include user interviews, surveys, stakeholder workshops, focus groups, and data analysis in the early discovery stages, followed by usability testing, concept testing, card sorting, and more at key implementation milestones.

Meaningful data analysis and reporting

We can prepare a report of our research findings, written to suit the requirements of your project, stakeholders and organisation. Most of our clients request design concepts, complemented by supporting insights and statistics, but our team can also provide a comprehensive review and analysis, with a full best-practice list of recommendations.

“They spend the time to understand our business and then solve our challenges with an understanding of our users and top-notch design."

Zane Prickett: Unearthed Solutions

Manufacturing

Events

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