Sussex Taps is a manufacturer of premium tapware with a deep heritage in Australian manufacturing.
Following a brand repositioning, Sussex Taps engaged Humaan to design an immersive digital experience that communicated the brand’s core proposition of quality, heritage and craftsmanship.
The visual content and product suite played a hero role within the website, which was augmented by bleeding-edge interactivity and animation treatments to give the audiences a tangible and tactile digital showroom experience.
The result is a sensory-rich experience that pushes the boundaries of UI design and interactive development and which has strengthened the brand’s category-leading position in the market.
What, Why & How
Get clear insights into target audience goals and pain points, determining key challenges and needs to inform a better product.
A/B Testing
Drawing from years of experience in building products for people, we can design tests that specifically explore what appeals most to your customers.
User Interviews
Our approach includes more personalised user interviews and focus groups to go deeper on broad patterns discovered in the initial user testing stages
Comprehensive Report
Every research activity informs a comprehensive set of recommendations and specs, suitable for project stakeholders at every organisational level.
Diverse user research and testing
Our team employs a diverse and bespoke selection of quantitative and qualitative research methods, tailored to the needs of your project. This may include user interviews, surveys, stakeholder workshops, focus groups, and data analysis in the early discovery stages, followed by usability testing, concept testing, card sorting, and more at key implementation milestones.
Meaningful data analysis and reporting
We can prepare a report of our research findings, written to suit the requirements of your project, stakeholders and organisation. Most of our clients request design concepts, complemented by supporting insights and statistics, but our team can also provide a comprehensive review and analysis, with a full best-practice list of recommendations.
Results
Children shot : 70%
Years spent in jail : 15
Arbitrary Numbers: 3
Impacts
Shrimp: Consumed
Shrimp: Consumed
Shrimp: Consumed
“They spend the time to understand our business and then solve our challenges with an understanding of our users and top-notch design."
Zane Prickett
Unearthed Solutions
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