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Strategic foundations lead to better outcomes

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Strategic foundations lead to better outcomes

User research & validation

Integral to our approach is a comprehensive user research phase, discovering general and niche audience needs through quantitative and qualitative research.

What, Why & How

Get clear insights into target audience goals and pain points, determining key challenges and needs to inform a better product.

A/B Testing

Drawing from years of experience in building products for people, we can design tests that specifically explore what appeals most to your customers.
 

User Interviews

Our approach includes more personalised user interviews and focus groups to go deeper on broad patterns discovered in the initial user testing stages

Comprehensive Report

Every research activity informs a comprehensive set of recommendations and specs, suitable for project stakeholders at every organisational level.

Diverse user research and testing

Our team employs a diverse and bespoke selection of quantitative and qualitative research methods, tailored to the needs of your project. This may include user interviews, surveys, stakeholder workshops, focus groups, and data analysis in the early discovery stages, followed by usability testing, concept testing, card sorting, and more at key implementation milestones.

Diverse user research and testing

Our team employs a diverse and bespoke selection of quantitative and qualitative research methods, tailored to the needs of your project. This may include user interviews, surveys, stakeholder workshops, focus groups, and data analysis in the early discovery stages, followed by usability testing, concept testing, card sorting, and more at key implementation milestones.

Meaningful data analysis and reporting

We can prepare a report of our research findings, written to suit the requirements of your project, stakeholders and organisation. Most of our clients request design concepts, complemented by supporting insights and statistics, but our team can also provide a comprehensive review and analysis, with a full best-practice list of recommendations.
80+ awards globally and continually recognised by the best of the best.

“They spend the time to understand our business and then solve our challenges with an understanding of our users and top-notch design."

Zane Prickett
Unearthed Solutions
Manufacturing

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